/* Innovadvisers — Ecom Консалтинг (Wildberries + Ozon) */
:root{
  --bg:#0b0f1a;
  --bg-alt:#0f1524;
  --card:#131b2e;
  --card-border:#22304a;
  --text:#e7ecf5;
  --text-dim:#9aa7bd;
  --accent:#22d3a5;
  --accent-dark:#0fae86;
  --danger:#f97066;
  --radius:14px;
  --maxw:1160px;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;overflow-x:hidden;}
body{
  margin:0;
  font-family:"Inter","Segoe UI",system-ui,-apple-system,sans-serif;
  background:var(--bg);
  color:var(--text);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
  max-width:100vw;
}
a{color:inherit;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px;}
img{max-width:100%;display:block;}

/* header */
header{
  position:sticky;top:0;z-index:50;
  background:rgba(11,15,26,.9);
  backdrop-filter:blur(8px);
  border-bottom:1px solid var(--card-border);
}
.nav{position:relative;display:flex;align-items:center;justify-content:space-between;padding:16px 24px;max-width:var(--maxw);margin:0 auto;}
.logo{font-weight:800;font-size:20px;letter-spacing:.2px;}
.logo span{color:var(--accent);}
.nav-links{display:flex;gap:28px;list-style:none;margin:0;padding:0;font-size:15px;color:var(--text-dim);}
.nav-links a:hover{color:var(--text);}
.nav-cta{display:flex;align-items:center;gap:12px;}
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  padding:12px 22px;border-radius:999px;font-weight:600;font-size:15px;
  text-decoration:none;border:1px solid transparent;cursor:pointer;transition:.15s transform,.15s background;
}
.btn:hover{transform:translateY(-1px);}
.btn-primary{background:var(--accent);color:#04231b;}
.btn-primary:hover{background:var(--accent-dark);}
.btn-ghost{background:transparent;border-color:var(--card-border);color:var(--text);}
.btn-ghost:hover{border-color:var(--accent);}
.btn-tg{background:#1e2b45;color:var(--text);}
.menu-toggle{display:none;background:none;border:none;color:var(--text);font-size:26px;cursor:pointer;}

/* hero */
.hero{padding:88px 0 64px;position:relative;overflow:hidden;}
.hero::before{
  content:"";position:absolute;inset:-40% -10% auto -10%;height:600px;
  background:radial-gradient(ellipse at top, rgba(34,211,165,.18), transparent 60%);
  pointer-events:none;
}
.hero-inner{position:relative;text-align:center;max-width:840px;margin:0 auto;}
.eyebrow{
  display:inline-flex;gap:8px;align-items:center;padding:6px 14px;border-radius:999px;
  background:rgba(34,211,165,.1);border:1px solid rgba(34,211,165,.35);color:var(--accent);
  font-size:13px;font-weight:600;margin-bottom:22px;
}
h1{font-size:44px;line-height:1.15;margin:0 0 20px;font-weight:800;letter-spacing:-.5px;}
h1 em{color:var(--accent);font-style:normal;}
.hero p.lead{font-size:18px;color:var(--text-dim);margin:0 auto 34px;max-width:640px;}
.hero-ctas{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-bottom:40px;}
.trust-bar{display:flex;gap:28px;justify-content:center;flex-wrap:wrap;color:var(--text-dim);font-size:14px;}
.trust-bar span{display:flex;align-items:center;gap:8px;}
.dot{width:6px;height:6px;border-radius:50%;background:var(--accent);}

/* partner strip */
.partner-strip{
  display:flex;align-items:center;gap:24px;flex-wrap:wrap;
  background:var(--card);border:1px solid var(--accent);border-radius:var(--radius);
  padding:28px 32px;
}
.partner-strip__badge{
  flex-shrink:0;font-weight:800;font-size:18px;color:#04231b;background:var(--accent);
  padding:14px 22px;border-radius:12px;letter-spacing:.3px;
}
.partner-strip__text h3{margin:0 0 6px;font-size:18px;}
.partner-strip__text p{margin:0;color:var(--text-dim);font-size:14.5px;max-width:640px;}

/* section base */
section{padding:80px 0;}
.section-head{text-align:center;max-width:680px;margin:0 auto 48px;}
.section-head .kicker{color:var(--accent);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:1px;margin-bottom:12px;display:block;}
.section-head h2{font-size:32px;margin:0 0 14px;font-weight:800;}
.section-head p{color:var(--text-dim);font-size:16px;margin:0;}
.alt-bg{background:var(--bg-alt);}

/* pain grid */
.pain-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
.pain-card{
  background:var(--card);border:1px solid var(--card-border);border-radius:var(--radius);
  padding:26px;
}
.pain-card .mark{color:var(--danger);font-size:22px;margin-bottom:12px;display:block;}
.pain-card h3{font-size:17px;margin:0 0 8px;}
.pain-card p{color:var(--text-dim);font-size:14.5px;margin:0;}

/* services */
.platform-block{margin-bottom:56px;}
.platform-head{display:flex;align-items:center;gap:14px;margin-bottom:22px;}
.platform-head .badge{
  font-weight:800;font-size:14px;padding:8px 16px;border-radius:999px;
  background:rgba(34,211,165,.12);border:1px solid rgba(34,211,165,.3);color:var(--accent);
}
.platform-head h3{font-size:22px;margin:0;}
.service-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;}
.service-card{
  background:var(--card);border:1px solid var(--card-border);border-radius:var(--radius);
  padding:22px;
}
.service-card h4{font-size:16px;margin:0 0 8px;}
.service-card p{color:var(--text-dim);font-size:14px;margin:0;}

/* process */
.process-list{counter-reset:step;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
.process-item{position:relative;padding:28px 22px 22px;background:var(--card);border:1px solid var(--card-border);border-radius:var(--radius);}
.process-item::before{
  counter-increment:step;content:counter(step);
  position:absolute;top:-16px;left:22px;width:36px;height:36px;border-radius:50%;
  background:var(--accent);color:#04231b;font-weight:800;display:flex;align-items:center;justify-content:center;
}
.process-item h4{margin:10px 0 8px;font-size:16px;}
.process-item p{color:var(--text-dim);font-size:14px;margin:0;}

/* guarantees */
.guarantee-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;}
.guarantee-card{
  display:flex;gap:16px;align-items:flex-start;
  background:var(--card);border:1px solid var(--card-border);border-radius:var(--radius);padding:22px;
}
.guarantee-card .icon{color:var(--accent);font-size:22px;line-height:1;}
.guarantee-card h4{margin:0 0 6px;font-size:16px;}
.guarantee-card p{margin:0;color:var(--text-dim);font-size:14px;}

/* pricing */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch;}
.price-card{
  background:var(--card);border:1px solid var(--card-border);border-radius:var(--radius);
  padding:30px 26px;display:flex;flex-direction:column;
}
.price-card.featured{border-color:var(--accent);position:relative;background:linear-gradient(180deg,rgba(34,211,165,.08),var(--card) 40%);}
.price-card.featured::before{
  content:"Выбор большинства клиентов";position:absolute;top:-13px;left:50%;transform:translateX(-50%);
  background:var(--accent);color:#04231b;font-size:12px;font-weight:800;padding:5px 14px;border-radius:999px;white-space:nowrap;
}
.price-card h3{font-size:18px;margin:0 0 4px;}
.price-card .price{font-size:30px;font-weight:800;margin:10px 0 4px;}
.price-card .price small{font-size:14px;color:var(--text-dim);font-weight:500;}
.price-card .price-note{color:var(--text-dim);font-size:13px;margin-bottom:18px;}
.price-card ul{list-style:none;margin:0 0 24px;padding:0;flex:1;}
.price-card li{padding:9px 0;border-top:1px solid var(--card-border);font-size:14px;color:var(--text-dim);}
.price-card li:first-child{border-top:none;}
.price-card li::before{content:"✓ ";color:var(--accent);font-weight:700;}

/* quiz / lead magnet */
.quiz-box{
  background:var(--card);border:1px solid var(--card-border);border-radius:20px;
  padding:40px;max-width:720px;margin:0 auto;
}
.quiz-step{display:none;}
.quiz-step.active{display:block;}
.quiz-box h3{margin-top:0;font-size:20px;}
.quiz-options{display:grid;gap:10px;margin:20px 0;}
.quiz-options button{
  text-align:left;padding:14px 18px;border-radius:10px;border:1px solid var(--card-border);
  background:var(--bg-alt);color:var(--text);font-size:15px;cursor:pointer;transition:.15s;
}
.quiz-options button:hover{border-color:var(--accent);background:rgba(34,211,165,.08);}
.quiz-progress{height:4px;background:var(--card-border);border-radius:2px;margin-bottom:26px;overflow:hidden;}
.quiz-progress-bar{height:100%;background:var(--accent);width:33%;transition:.25s width;}
.quiz-result{text-align:center;}
.quiz-result .big{font-size:22px;font-weight:800;color:var(--accent);margin-bottom:10px;}

/* faq */
.faq-list{max-width:780px;margin:0 auto;}
.faq-item{border-bottom:1px solid var(--card-border);}
.faq-q{
  width:100%;text-align:left;background:none;border:none;color:var(--text);
  font-size:16px;font-weight:600;padding:20px 0;cursor:pointer;display:flex;justify-content:space-between;gap:16px;
}
.faq-q .chev{transition:.2s transform;color:var(--accent);}
.faq-item.open .faq-q .chev{transform:rotate(45deg);}
.faq-a{max-height:0;overflow:hidden;transition:.25s;color:var(--text-dim);font-size:14.5px;}
.faq-item.open .faq-a{max-height:240px;padding-bottom:20px;}

/* final CTA */
.final-cta{
  text-align:center;padding:70px 24px;border-radius:24px;margin:0 24px;
  background:linear-gradient(135deg,#0f2a24,#0b0f1a);border:1px solid var(--card-border);
}
.final-cta h2{font-size:30px;margin:0 0 14px;}
.final-cta p{color:var(--text-dim);margin:0 0 28px;}

/* footer */
footer{padding:50px 0 30px;border-top:1px solid var(--card-border);}
.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr;gap:32px;margin-bottom:36px;}
.footer-grid h5{font-size:14px;margin:0 0 14px;color:var(--text-dim);text-transform:uppercase;letter-spacing:.5px;}
.footer-grid ul{list-style:none;margin:0;padding:0;}
.footer-grid li{margin-bottom:10px;font-size:14.5px;}
.footer-grid a:hover{color:var(--accent);}
.footer-bottom{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;color:var(--text-dim);font-size:13px;border-top:1px solid var(--card-border);padding-top:20px;}
.placeholder{color:#f0b93b;}

/* ===== BLOG ===== */
.breadcrumbs{padding:20px 0 0;font-size:13.5px;color:var(--text-dim);}
.breadcrumbs a:hover{color:var(--accent);}
.blog-hero{padding:56px 0 40px;text-align:center;}
.blog-hero h1{font-size:36px;}
.blog-hero p{color:var(--text-dim);font-size:16px;max-width:600px;margin:0 auto;}

.blog-category{padding:36px 0;border-top:1px solid var(--card-border);}
.blog-category:first-of-type{border-top:none;padding-top:8px;}
.blog-category__head{margin-bottom:22px;}
.blog-category__head h2{font-size:22px;margin:0 0 6px;}
.blog-category__head p{font-size:14.5px;color:var(--text-dim);margin:0;}

.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;}
.blog-card{
  background:var(--card);border:1px solid var(--card-border);border-radius:var(--radius);
  padding:24px;display:flex;flex-direction:column;gap:10px;text-decoration:none;transition:.15s border-color;
}
.blog-card:hover{border-color:var(--accent);}
.blog-card .tag{color:var(--accent);font-size:12.5px;font-weight:700;text-transform:uppercase;letter-spacing:.4px;}
.blog-card h3{font-size:18px;margin:0;color:var(--text);}
.blog-card p{font-size:14px;color:var(--text-dim);margin:0;}
.blog-card .meta{font-size:12.5px;color:var(--text-dim);opacity:.8;margin-top:auto;}

/* article page */
.article{padding:40px 0 30px;max-width:760px;margin:0 auto;}
.article .kicker-row{display:flex;flex-wrap:wrap;gap:6px 10px;align-items:center;margin-bottom:16px;}
.article .kicker-row .tag{color:var(--accent);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.4px;}
.article .kicker-row .date{color:var(--text-dim);font-size:13px;}
.article h1{font-size:34px;margin:0 0 22px;}
.article-body{font-size:16.5px;color:#d6dde9;line-height:1.75;}
.article-body h2{font-size:24px;margin:44px 0 16px;color:var(--text);}
.article-body h3{font-size:19px;margin:30px 0 12px;color:var(--text);}
.article-body p{margin:0 0 18px;}
.article-body ul,.article-body ol{margin:0 0 18px;padding-left:22px;}
.article-body li{margin-bottom:8px;}
.table-scroll{overflow-x:auto;-webkit-overflow-scrolling:touch;margin:20px 0 28px;}
.article-body table{width:100%;min-width:520px;border-collapse:collapse;margin:0;font-size:14.5px;}
.article-body th,.article-body td{border:1px solid var(--card-border);padding:10px 14px;text-align:left;word-break:break-word;}
.article-body th{background:var(--card);color:var(--accent);}
.article-body strong{color:var(--text);}
.article-body blockquote{
  margin:24px 0;padding:16px 20px;border-left:3px solid var(--accent);
  background:var(--card);border-radius:0 10px 10px 0;color:var(--text-dim);font-size:15px;
}

/* article TG CTA block */
.article-tg-cta{
  margin:40px 0;padding:28px 30px;border-radius:var(--radius);text-align:center;
  background:linear-gradient(135deg,#0f2a24,#131b2e);border:1px solid var(--accent);
}
.article-tg-cta__hook{font-size:17px;font-weight:700;margin:0 0 16px;color:var(--text);}
.article-tg-cta__btn{display:inline-flex;gap:8px;align-items:center;}
.article-tg-cta__note{margin:14px 0 0;font-size:13px;color:var(--text-dim);}

/* mid-article CTA — inserted at the reader's point of peak concern, per article_universal_standards */
.article-mid-cta{
  margin:32px 0;padding:18px 22px;border-radius:var(--radius);
  display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between;
  background:var(--card);border:1px solid var(--card-border);border-left:3px solid var(--accent);
}
.article-mid-cta__q{margin:0;font-size:15px;font-weight:600;color:var(--text);flex:1;min-width:200px;}
.article-mid-cta__btn{
  display:inline-flex;align-items:center;gap:6px;white-space:nowrap;
  padding:10px 18px;border-radius:999px;font-weight:600;font-size:14px;
  background:var(--accent);color:#04231b;text-decoration:none;transition:.15s background;
}
.article-mid-cta__btn:hover{background:var(--accent-dark);}

/* article FAQ (reuse .faq-item but scoped) */
.article-faq .faq-item{border-bottom:1px solid var(--card-border);}

.article-footer-nav{display:flex;justify-content:space-between;padding:30px 0 10px;font-size:14px;flex-wrap:wrap;gap:12px;}
.article-footer-nav a{color:var(--accent);}

@media (max-width:860px){
  .blog-grid{grid-template-columns:1fr;}
  .article h1{font-size:26px;}
  .nav-links,.nav-cta .btn-ghost{display:none;}
  .menu-toggle{display:block;}
  .nav-links.open{
    display:flex;flex-direction:column;align-items:flex-start;
    position:absolute;top:100%;left:0;right:0;
    background:var(--bg);border-bottom:1px solid var(--card-border);
    padding:18px 24px 26px;gap:18px;z-index:60;
    box-shadow:0 12px 24px rgba(0,0,0,.35);
  }
  .nav-links.open li{width:100%;}
  h1{font-size:32px;}
  .pain-grid,.service-grid,.process-list,.guarantee-grid,.pricing-grid{grid-template-columns:1fr;}
  .footer-grid{grid-template-columns:1fr;gap:20px;}
  .hero{padding:56px 0 40px;}
  section{padding:56px 0;}
  .final-cta{margin:0 12px;padding:50px 20px;}
}